Why Mayfaire Row Partners
We are useful
at every stage.
Most LPs write a check and wait. We show up across the full lifecycle — from sourcing to exit. That's not a promise. It's what we've built.
From first conversation to final transaction.
01
Before you find the deal
Off-Market Sourcing
We have built deal sourcing tools, directories, and outreach systems from scratch — we know what effective search looks like technically and tactically.
Our network and media reach surface opportunities that never hit a broker listing. We actively share deal flow with the searchers we back.
02
When you're evaluating
Due Diligence
We have modeled and stress-tested billions in M&A and capital markets transactions. We go deeper than a spreadsheet — SQL, financial modeling, and proprietary analytics inform every deal we touch.
We tell you what we see in the numbers. When something is a red flag, we say so. When a deal makes sense, we move fast.
03
When you're raising
Equity & Capital
$25K–$150K checks per deal with a sweet spot at $50K. For the right deal we can go higher — we're flexible when conviction is there. Market terms — preferred return, European waterfall, LP-friendly structure.
We co-invest our own capital alongside our LPs. We have skin in the game.
04
When you close
Hiring & Talent
Post-close hiring is where most acquisitions stall. The business runs on people you haven't met yet. We activate a genuine professional network across finance, operations, marketing, and technology.
We help you define the right roles, recruit into them, and avoid the early hires that slow everything down.
05
While you're building
Marketing & Operations
We have built websites, lead generation tools, and customer acquisition systems ourselves. We bring a digital-native, social-forward perspective to growing the businesses we back — not a consultant's playbook.
From paid acquisition to organic reach, we know what moves the needle for small business growth and we help you implement it.
06
While you're operating
Investor Relations & PR
Value that isn't communicated doesn't compound. We bring investor communication and public relations experience to help you articulate what the business is worth — to customers, lenders, and future investors.
A company that tells its story well commands better terms at every stage.
07
When you're ready to sell
Exit & M&A
We think about exit from day one. Our M&A background means we help you build the business to be acquirable — clean books, defensible margins, the right customer mix — so when the time comes, you transact on your terms.
We have sat on both sides of this table. We know what buyers care about.
We are not ex-searchers. We bring something different.
Rigorous Underwriting
Billions in structured transactions. Every deal we evaluate gets that same discipline — fast, thorough, and without a committee in the way.
Data & Analytics
SQL, financial modeling, and proprietary analytics. We go deeper than gut feel and faster than a committee. When we say yes, we mean it.
Digital-Native Marketing
We have built websites, directories, and lead gen systems ourselves. We know what it takes to grow a small business online — not in theory.
Operator Network
Finance, operations, marketing, technology. A genuine network we activate — not a LinkedIn list.
Media Reach
The Honestquo Podcast and paid acquisition expertise. We know how to build visibility for the businesses we back.
Minority-Founded, Globally Minded
We actively back diverse and international searchers. The best operators come from everywhere — and we put capital behind that.
Let's work together.
Submit your deal and find out what it looks like to have a full-cycle partner on your cap table.