For Accredited Investors
Invest Alongside
Mayfaire Row.
Deal-by-deal access to vetted ETA and search fund acquisitions — underwritten with institutional rigor, structured for simplicity, and led by operators we back with our own capital. Because we do, every time.
Why small business acquisitions?
3–5x
Acquisition Multiples
vs. 10–15x in traditional PE — entry price is the edge
<10%
Deals Reach Investors
Rigorous screening, not a firehose of opportunities
5–7 yr
Typical Hold Period
Patient capital aligned with business growth, not an exit fund
Entrepreneurship Through Acquisition targets established, cash-flowing small businesses — not startups, not speculative growth plays. These are companies with 5–10+ year operating histories, recurring revenue, and real profitability. Historically, the ETA asset class has delivered strong risk-adjusted returns with low correlation to public markets.
The opportunity exists because millions of Baby Boomer business owners will need succession solutions in the coming decade. Most of their businesses will never reach a traditional PE firm — their scale is too small, their processes too informal. That is where ETA operators — and the investors who back them — find the edge.
ETA Asset Class Characteristics
*Stanford GSB Search Fund Study (2022) reflects historical industry data across all search fund types. Past performance is not indicative of future results. Individual deal outcomes will vary significantly.
Simple. Transparent. Aligned.
No blind pools. No management fees. No conflicts. Every deal is its own SPV — you see the deal, evaluate it, and decide. We co-invest our own capital alongside yours in every single transaction.
01
Deal-by-Deal SPVs
Each acquisition is its own SPV. You review the deal memo, ask questions, and decide independently on every deal — no blind pool, no 10-year capital commitment before knowing what you own.
02
Full Diligence Package
Every deal that reaches our investor list has been underwritten in-house: full financial model, three-scenario stress test, operator background review, and a written red flag analysis — before it reaches your inbox.
03
One Clean Cap Table Line
All co-investors pool into a single SPV. One wire, one closing, no managing fragmented investor relationships or chasing staggered commitments. Clean from day one.
04
We Co-Invest Our Own Capital
We put our own money into every deal we bring you. Not a token amount — meaningful capital alongside yours. We earn carry only when you do. No annual management fees. No incentive to show you bad deals.
No surprises. No hidden economics.
Terms below are indicative. Each SPV has its own governing documents which control. All investments are private placements under Reg D and available to accredited investors only.
Goldman-trained. Data-driven. Tech-forward.
We are not a pass-through platform. Every deal that reaches our investor list has cleared a rigorous multi-step internal review. Fewer than 10% of deals we see make it through. We would rather pass on a deal than damage your confidence in the next one.
01
Operator Screen
We evaluate the searcher's background, industry expertise, personal capital commitment, and character — not just their resume. We back operators we'd want running a business for a decade.
02
Full Financial Model
Three-statement model, LBO structure, debt service analysis, and returns waterfall under base, upside, and downside scenarios. Built in-house with $20B+ in transaction experience behind it.
03
Business Fundamentals Review
Customer concentration, revenue quality, EBITDA adjustments and add-back validation, capex requirements, cyclicality, key-person risk, competitive moat — reviewed before we write a check.
04
SQL & Data Analytics Layer
We run SQL-based analytics on customer data to pressure-test financial performance and surface risks that don't appear in financial statements. This is a technical capability most ETA investors simply don't have.
05
Investment Committee
Every deal that passes the prior steps goes to internal IC review. Fewer than 10% of deals we see ever reach investors. We would rather pass on a deal than show you something we don't believe in.
Our ideal co-investor.
This is right for you if:
- Accredited investors seeking private market exposure outside traditional PE and VC
- Family offices and HNW individuals building diversified alternative asset portfolios
- Patient capital — comfortable with 5–7 year hold periods and illiquid positions
- Investors who want to review deal memos and make independent decisions, not invest blindly
- People who want a real relationship with their GP — not a dashboard login and quarterly PDFs
This is not right for you if:
- Investors who need liquidity in under 5 years
- Anyone looking for passive, hands-off investing without reviewing deal materials
- Investors seeking short-term returns or public-market-style liquidity
We would rather tell you this is not the right fit than have you in a position that doesn't serve your portfolio. We value the relationship more than the allocation.
Three honest reasons.
01
Deal Access Most Individuals Cannot Replicate
Our searcher relationships, the Honestquo Podcast network, and our proprietary sourcing infrastructure surface deals before they reach broker listings. The best ETA deals are off-market — and getting to them requires years of community presence and trust. We bring that infrastructure to your capital.
02
Institutional Diligence. Not Platform Pass-Through.
We do not pass every inbound deal to our investor list. Goldman Sachs and Wells Fargo investment banking experience means every deal is underwritten with institutional rigor — full modeling, scenario analysis, SQL data layer — that most individual investors and smaller SPV platforms cannot match. You see fewer deals. The ones you see are better.
03
We Are In It With You — Every Deal, Every Dollar
We co-invest meaningful personal capital alongside yours in every deal we present. This is not a token "skin in the game" — it is how we run every transaction. Our interests and yours are fully aligned. We earn when you earn.
Ready to co-invest?
We share deal memos with a curated list of accredited investors before each SPV closes. Allocations are limited per deal. Apply below to be considered for access — we review every application personally and respond within 5 business days.
Prefer to email?
investors@mfrow.comImportant Disclosures: Mayfaire Row Partners LLC is not a registered investment adviser, broker-dealer, or registered securities dealer. This page is for informational purposes only and does not constitute an offer to sell or solicitation to purchase any security. Any investment opportunity will be made only through separate offering documents delivered to qualified investors. All investments are made through deal-specific SPVs pursuant to exemptions from registration under the Securities Act of 1933, including Regulation D Rule 506(b), and are available to accredited investors only as defined thereunder. Investing in small business acquisitions involves significant risk, including the potential loss of all invested capital. Past performance and historical industry data are not indicative of future results. Consult your independent legal, tax, and financial advisors before making any investment decision.